‘Discovered’ in 1997 at London’s legendary River Café, Jamie Oliver was dubbed ‘the Naked Chef’ in 1999 because of the way he stripped cooking back to its bare essentials.
He was all about showing everyone how anyone could cook great food at home and have fun doing it – and it was great TV. Three years later he opened his own restaurant Fifteen near today’s Silicon Roundabout in London, putting his passion and beliefs on the line on live TV: could he get literally anyone to cook amazing food in a fine dining setting? … and change their lives doing it?
The answer was a resounding Yes – Fifteen succeeded beyond his wildest dreams and over the next three years he partnered with local entrepreneurs to create Fifteens in Amsterdam, Melbourne and Cornwall all faithful to the original concept – take a bunch of unlikely, unemployed and usually disadvantaged young people and train, challenge and support them to become highly skilled chefs able to work in any kitchen in the world.