Take one Head Chef and a Bull…
Last week, we took our Head Chef, Andy Appleton out of his kitchen at Fifteen Cornwall and asked him to don his country attire (kindly lent by Cornwall Farmers in Wadebridge) and play the lead in our new advertising campaign for 2013. However, what he didn’t realise was that he was to share the camera with a rather large bull called ‘Google’. This one ton, Charolais bull was kindly lent to us by Bob Strongman and his breeder ‘Shorty’.
So, early one morning, in deepest, darkest Ladock, the scene was set. Andy ready with binoculars, a Land Rover called ‘Maggie’ (after the ‘Iron Lady’, of course), our photographer, Mr Simon Burt and ‘Google’. The idea, to create a story, a bit like a recipe, taking one ingredient at a time and slowly over the following weeks and months, through a series of different ads, create what we call ‘a recipe for success’.
The adverts are designed to introduce our customers and a wider audience to Jamie Oliver’s Fifteen Cornwall and to communicate the changes that we are making in the new year. From the 13 January, the restaurant will be closed, we will be installing a brand new kitchen and transforming the interior with the introduction of a new antipasti bar. For more information, please visit our Reveal pages on the website.
Our next advert is currently in production, but we will update with some behind the scenes photos of the making the next ad. Let’s just say it involves a slab of beef, a grill and some flames!